Saturday, August 4, 2012

Financial Products Should Fit Behavior

The universe of banking products continues to get more and more confusing. How can you choose which products and services are best?

One way to do it is to consider your behavior and your habits. Where are you in life and what do you need from a bank? Students and retirees have different needs, and they'll probably use different bank products.

MyBankTracker.com highlights four types of people and their typical banking habits. Based on those habits, they've even recommended specific products. Whether you use their recommendations or not, you may find it helpful to study who you are as a consumer and what companies are trying to do to meet your needs.

It makes sense to find products that are tailored to your situation. You've got enough to do every day -- don't rearrange your life just because your bank can't make things easy for you.


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